Are you envious of your colleagueís stylish watch? Donít be anymore as Fossil is here to help. Founded in 1984, Fossil is a design, development, marketing and distribution company with expertise in consumer products dedicated to fashion and value. Known to be one of the most established and well-liked brand names in the United States, only in a few short years it has made rapid progress and today, the companyís products are sold in more than 90 countries across the world.
Fossil as a brand is known for innovation and creativity and an interesting range of products. It is the first American brand to offer value and style to the watch category changing the notion of timekeeping from the merely functional to chic and stylish must-haves for the wrist. Since then, Fossil has always been a pioneer in technology, the choice of materials or design. The watches that they have on offer are the hottest selling and their distribution network is getting bigger by the day.
The key values of the Fossil are that it is an intrinsic part of the fashion world and mirrors the lifestyle that is being led today. The brand has a strong sense of validity and groundedness and is a high quality product, not available at the bargain store. As their focus is primarily on fashion, ever so often their internal famous designers are sent to fashion centres of the world to get a hands-on feel of the brands as against other brands. Also the team is consistent in studying and getting motivated from emerging lifestyle and fashion forecasts to bring to the customers the most innovative and unique products keeping in mind the values that the brand stands for.
They are reasonably big in clothes and apparel, durable leather goods such as wallets, hand bags, purses and belts, and trendy sunglasses as well. In the United States, they have a diversified distribution network and retail at Nieman Marcus, Saks Fifth Avenue, Nordstrom, Federated Department Stores and Dillardís, and other stores such as JC Penney, Kohlís and Sears. Internationally, they retail through Company-owned foreign sales subsidiaries and through a network of approximately 60 independent distributors in the Asia Pacific region, Europe, South and Central America, the Caribbean, Canada, Mexico and the Middle East.
Fossil is one of the most popular brand name in the United States. It has grew quickly during 1980s and is famed by its various designs, the company’s products are sold over 80 countries around the world. Fossil is known to be successful in this competitive commercial world for its creativity, experimented variety of imagery and product schemes. Sleek and stylish watches of fossil are more admirable than its other products. The distribution of this brand is increasing at higher extends.
Focuses of Fossil
- Reflection of today’s lifestyle
- Sense of Authenticity and Realness
is a design, marketing and distribution company that specializes in consumer products predicated on fashion and value. Fossil regularly send their designers to travel to the major trend-setting cities in the world for first hand impression at the street level and thus its the resonating soul of brand.
Fossil mainly offers the following:
- Fashion watches
- Leather goods
Fossil manufactures clothing, watches, jewelery, leather goods such as wallets, hand purses, bags, belts and accessories. Fossil has been very successful with its own brands and this success has led to companies coming to create licensed watch lines. In addition to marketing merchandise under the Fossil name, the company also marketed a line of less expensive fashion watches under the Relic label.
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